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PROFITS GO TO UKRAINIAN RELIEF

Labatt Breweries of Canada will donate all profits from Chernigivske brand beer sold in Canada to the CARE® Ukraine Crisis Fund. Inspired by the original Chernigivske lager, specially marked cans of our tribute to Ukraine’s most loved beer brand will be available across Canada beginning in May 2022.

Brewed in the U.S.A. under the Chernigivske name, gross profits from this product will be donated by Labatt to CARE® in support of their humanitarian relief efforts to support the people of Ukraine.

The original Chernigivske beer brewed in Ukraine has a crisp and refreshing taste with a character that perfectly balances strength and spirit. Our tribute brew celebrates that spirit in support of humanitarian relief efforts for the millions of people impacted by the ongoing humanitarian crisis in Ukraine.

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Frequently Asked Questions

Chernigivske is Ukraine’s most-loved beer and part of AB InBev’s global portfolio of brands. The beer is named after the city Chernihiv and has been brewed in Ukraine since 1988. Since its inception, Chernigivske has celebrated Ukraine’s history, culture, and people.

All our profits from sales of our Chernigivske-inspired beer brewed in North America and sold in Canada are being donated to CARE®’s Ukraine Crisis Fund.

What type of beer is Chernigivske?

Taking inspiration from the original recipe, our Chernigivske-inspired beer is a crisp medium bodied European-style pale golden lager with subtle fruity notes and a moderately bitter finish. ABV is 4.8%.

Where can I find Chernigivske near me?

To start, Chernigivske will be available in 6 packs of cans coast to coast in Ontario, British Columbia, Manitoba, Nova Scotia, New Brunswick, Quebec, and PEI

When is Chernigivske beer available in my market?

Chernigivske beer will be available starting mid-May 2022 coast to coast across Canada.

I don’t live in one of the launch markets – is there a way I can get Chernigivske?

At this time, our Chernigivske-inspired beer brewed in North America will not be available outside of the launch markets in the U.S./Canada

If you’d like to donate to support humanitarian relief, please visit https://www.care.org/Ukraine-chernigivske

Where is it being brewed?

Our Chernigivske tribute beer will be brewed domestically in the U.S. at our Newark, N.J. brewery.

What organization will receive the donation?

In North America, all our profits from the sale of Chernigivske beer will go to CARE®’s Ukraine Crisis Fund. CARE® is a leading non-profit that is providing essential relief services to Ukrainian refugees and others impacted by the conflict.

We are working closely with them to provide ongoing support, and the money generated from this initiative will go to CARE®’s Ukraine Crisis Fund, directly toward helping those in refugee relief areas and within Ukraine itself.

How much is Anheuser-Busch/Labatt donating?

Profits from the sale of Chernigivske brand beer brewed in North America will contribute to this global initiative, As part of this global initiative, AB InBev will donate a minimum of $5 million to humanitarian aid organizations in the region. CARE's® Ukraine Crisis Fund is one of the initiatives we are supporting. CARE® is a leading non-profit that is providing essential relief services to Ukrainian refugees and others impacted by the conflict. Anheuser-Busch/Labatt will also make it easy for consumers to donate directly to CARE® through a dedicated website as well as through QR codes included in on-trade materials.

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